Virtual Fashion and Digital Collectibles

Virtual fashion is already being successfully traded and sold, and digital artworks are also conquering the market. What impact does this have on the production of fashion and art?

Self-presentation nowadays - also due to the pandemic - increasingly takes place in digital spaces and on social media. New and imaginative outfits underline the personality and guarantee high attention. But why accumulate more and more clothes when analog occasions like celebrations, travels and events are missing? Instead, influencers are having virtual fashion tailored increasingly to their bodies. Virtual fashion is already being successfully traded and sold - and through Non Fungible Tokens (NFT), blockchain-based certificates of authenticity and ownership -, luxury labels also see future business in "digital couture." For more than $69 million, the auction house Christies sold a digital artwork as an NFT. Digitisation and new technologies are opening up new potential for the fashion world as well as the art and culture scene - a huge new market is emerging.
Juliane Kahl, designer and founder of the Responsive Fashion Institute, Florian Matthes, professor for software engineering and business informatics at the Technical University of Munich and chairman of Blockchain Bayern e.V., as well as Christian Pfeiffer, board member of the VILLASTUCKVEREIN, will provide vivid insights into this exciting development and discuss opportunities and challenges with the audience.

Header image - Copyright Bert Willer