In April 2021, Nadine Vicentini became managing director of bayern design, Bavaria’s center for design competence, and organizer of Munich Creative Business Week (MCBW). She studied Media, Communications and Cultural Studies (Master of Arts) at Roskilde University, Denmark and Kassel University, Germany. She has worked as a marketing manager, an account director, and a team leader for renowned design and architectural firms including KMS Team, Blackspace, and Schmidhuber. In 2014, she took up freelance consulting assignments in brand development and design strategy; in 2018 she added dvct-certified systemic business coach to her services portfolio. In addition, she is involved in design education as a freelance lecturer.