Pamela Zotz is Strategy Lead and UX Researcher and has been working at COBE Munich since 2015.
At COBE she is responsible for the integration of user insights and brand values into all digital products and UX journeys. Previously, she worked as a strategic consultant at the internationally renowned design agency designaffairs. During this time, her work focused on brand and portfolio strategy as a foundation for the product and service design process, incorporating insights from qualitative research. Pamela completed her studies in design and product management in Salzburg (Austria) and Valencia (Spain) and graduated with highest honors from Arkansas State University (USA) with a Master in Business Administration.