Tuesday, 17/5 15:00 - 15:55
Behavioural Design: the superpower of your digital service
- CREATE BUSINESS!
Manipulation, stimulation, or enablement of positive behaviour change? Let us dive into the world of Behavioural Design as a superpower for innovation and the development of digital services.
Behavioural Design is both curse and blessing and, without doubt, oftentimes a source of controversy. We believe in the positive impact and the potential Behavioral Design provides for the innovation and development of digital services. In this session, we will delve into this world to explore its mechanisms and triggers.
An inspirational keynote given by Andreas Wünsche and Josef M. Winkler with ensuing discussion.
Design & innovation consulting
Participate in our survey and win one of three illustrated books of Tom Hegen’s series "Habitat".