Anab Jain

Anab believes that a rigorous praxis of imagination and experiential storytelling can emotionally connect us with plural futures – enabling us to make better decisions today. This belief and commitment led her to establish the speculative design and experiential futures practice Superflux in partnership with Jon Ardern. Superflux has just received the Design Studio of the Year Award in recognition of their contribution to the fields of speculative and futures design with a committed social mission. Working for a diverse set of clients and commissioners, Superflux imagines and builds future worlds we can experience in the present moment. By creating new ways of seeing, being and acting, their work inspires and challenges us to look critically at the decisions and choices we make today.