Get Metaversed – Follow us into a digital new World!

Tuesday, 17/5 17:00 - 18:30

Get Metaversed – Follow us into a digital new World!

  • Panel discussion
Am Olympiapark 1, 80809 München

Metaverse & Co. - The Future of Human Interaction. Immersive art and design experiences are among the biggest trends of recent years - thanks to the merging of the real and the virtual worlds.

This year, the FUTURE FORUM by BMW Welt is once again dedicated to the most relevant topics of the future. What will our lives look like in the future, and will we even spend them in a virtual parallel universe? How can innovative design and digitalisation make future product experiences even more personal and interactive?

Session 2:
Get Metaversed – Follow us into a new digital World!
The merging of the real and the virtual worlds offers the user completely new experiences. But not just in the art world. Technological advances are also giving companies the opportunity to offer their customers a new way of experiencing and interacting with their products.
In China, Alibaba has built a VR shopping mall that specialises in helping both vendors and buyers to essentially ‘shop’ inside a virtual online store. The Fashion Week has a digital spin-off with all-virtual outfits from every major luxury brand. And at BMW Group, the physical vehicle merges with the Metaverse by giving the drivers the possibility to adjust their vehicle settings to their current outside situation and their mood.
With our guests, we want to discuss how technology and design can enable immersive product experiences in both the virtual and the real world. We will shed light on the topic from different angles, and explore what significance the Metaverse will have for companies like BMW Group in the future.

Copyright: "Quantum Garden" by Cao Fei

  • Discipline:

    Mobility design

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Livestream link


Participate in our survey and win one of three illustrated books of Tom Hegen’s series "Habitat".


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FUTURE FORUM by BMW Welt, Am Olympiapark 1, 80809 München

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