Dr.
Bernhard Rothbucher

Bernhard Rothbucher was born in Salzburg, Austria. He holds a master's degree in Industrial Design (UfG Linz) and a Ph.D. in Design Culture from Chiba University, Tokyo, Japan. He is a W2 Professor for Design and Designmanagement at Technische Hochschule Ingolstadt thi.
In his academic life Bernhard Rothbucher also developed DE RE SA, the Design Research Salzburg Centre at Salzburg University of Applied Sciences, as a full professor and as the Head of Industrial Design. He was and still is a visiting university professor and lecturer in Austria, Germany, France, Italy, and Switzerland.
Awards: Good Design Awards, USA; German Design Award; DME Design Management Europe Award; multiple Red Dot Awards; iF design award;