Saturday, 21/5 09:00 - 13:00
10th VDID Designers Breakfast
- CREATE BUSINESS!
- Panel discussion
Schwanthaler Straße 57, 80336 München
DESIGN : HIDDEN : VALUE
VDID and Mentor invite you.
Six experts from design, business and academia will discuss the different dimensions of design value.
In recent years, industrial design has been undergoing a transformation from a functionality and quality orientation towards the development of product experiences. In the process, many obvious but also hidden corporate values are created for the company. How can we better recognise, understand and calculate these values?
For many companies, and especially SMEs, it is of particular importance to integrate such system immanent factors into their processes in order to survive on the market in the future.
For this, professionally managed design is the key to success, as these customer-centred developments are precisely the domain of industrial design.
Designers are part of product and innovation management, hence an integrative unit is created to advance user-oriented values from strategic management to operational implementation. The ability to make the right hard and soft values tangible and to make hidden values visible makes design a strategic entrepreneurial tool.
So how can we make this "hidden" value of the design industry tangible? Join us for a casual discussion.
The VDID invites you to an exchange with specialists from the fields of design, business, academia, product marketing and design management!
Doors open at 9:00 a.m.
Panel discussion from 10:30 a.m.
Product & Industrial design
Participate in our survey and win one of three illustrated books of Tom Hegen’s series "Habitat".